Trust

To provide organic and natural products with high-quality that build trust in our brands and in the overall Serendipity House mission.

Service

To provide service that exceeds the expectations of our customers.

Responsibility

To lead our industry in China and Beyond in the Area of Natural and Organic

Culture

To empower our employees by creating a work environment in which each person is entrusted with responsibility and held accountable; personal and professional development are strongly encouraged; mistakes are understood as opportunities for growth; and everyone is provided with the tools, information, and resources to do their best.

Community

To proudly donate 10% of our profits toward local causes

Integrity

To value our suppliers, our channels and our customers with the highest respect so that we can have a win-win situation for everyone.

Long Term Partnerships

We believe in the long term and that business is built on trust with our manufacturers, our distributors, our channels and ultimately our customers