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The Serendipity House Story


Founded in 2004, Serendipity House is a faith centric, ecologically & socially-conscious corporation which is passionate about developing and promoting an environmentally friendly and healthy lifestyle. We are the exclusive distributor and importer of over 300 foreign sourced, natural and organic products. We uniquely position ourselves to provide you and your family with a healthier and more natural living environment. Serendipity House Brands include global leading brands such as Biokleen, GreenBeaver, Naturigin & Natulique, Seventh Generation, Kiss My Face and many more. We are one of the category leaders as we operate and collect the best from the earth for you mainly from USA and North America, and distribute to regional areas in Asia, including Hong Kong.

Our products can be found in local supermarket chains, department stores, health & eco specialists, grocery retailers and online stores.

Live creatively, healthy, sustainably and most importantly... Live Wild, Beyond Organic!


To be the unparalleled leader in the distribution, development and marketing of natural and organic, wellness, and specialty food products by fulfilling the highest standards for quality, consistency, sustainability, product assortments, dependability, value-added support services and integrity in our business and personal relationships in Hong Kong.

We Aim to be  an outstanding partner in Hong Kong, Taiwan and the United States where we work, supporting Hong Kong, Taiwan and the United States economically, and making meaningful contributions to the quality of life. We foster monthly volunteer events and strive to be a Socially Responsible Company focused on driving success to the community. 


Serendipity House is led by Entrepreneur Philip G Chiu. Born from a Middle Class Family and a Christian, Philip is passionate about promoting a healthier organic and natural lifestyle for all people in Hong Kong and Beyond. Serendipity House is Philip’s life mission about promoting family values through great products. Philip holds a B.S. Engineering with Honors in Mathematics & Computer Science from the Johns Hopkins University, is a Woodrow Wilson Fellow, is part of the Owner/President Management (OPM) Program at Harvard Business School, is elected into the Cerulean Society for Johns Hopkins Alumni and is an Active Member of the Entrepreneurs’ Organization (EO).

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