One afternoon in 2008, lifelong friends Tim Barklage and Kevin Tibbs were watching their kiddos crawl across the floor. As their toddlers’ tiny hands picked up dust, dirt, and potentially dangerous cleaning residue, the concerned dads had a classic lightbulb moment. What if cleaning products could cut through grease, grime, and dirt without compromising on safety?
Tim, always the optimist, challenged Kevin, an innovative formulation chemist, to create a new line of plant-derived, environmentally friendly cleaners that would defy expectations for safety and performance. Kevin hopped right into the lab, and BETTER LIFE was born.
Today, BETTER LIFE’s products continue to challenge the way people think about natural cleaning – with more plant power, fewer warning labels, and formulas that are a natural fit for mess makers.